AKTU SOCIAL MEDIA AND WEB ANALYTICS NOTES

  Social media facilitates the sharing of ideas and information through virtual networks. From Facebook and Instagram to Twitter and YouTube, social media covers a broad universe of apps and platforms that allow users to share content, interact online, and build communities. More than 4.7 billion people use social media, equal to roughly 60% of the world’s population. Today, social media messaging apps and platforms are the most commonly used sites worldwide. In early 2023, 94.8% of users accessed chat and messaging apps and websites, followed closely by social platforms, at 94.6% of users. Search engine sites were next, with 81.8% of users accessing them. Social media originated as a way to interact with friends and family but soon expanded to serve many purposes. In 2004, MySpace was the first network to reach one million monthly active users. Social media participation exploded in the years that followed with the entry of Facebook and Twitter. Businesses gravitated toward ...

Q-1       Define Web Analytics. Explain the process of web analytics. Ans-     Web analytics is the gathering, synthesizing, and analysis of website data with the goal of improving the website user experience . It’s a practice that’s useful for managing and optimizing websites, web applications, or other web products. It’s highly data-driven and assists in making high-quality website decisions. User can also get ideas on how to improve their product and drive business growth from web analytics . Product managers, data scientists, UX designers and others can use web analytics if they’re looking to enhance their website or product experience to meet customer needs. Process of Web Analytics- The process of web analytics involves: ·          Setting business goals: Defining the key metrics that will determine the success of your business and website ·        ...