Web Metrics

 Q- Explain the common metrics terms like Hits, Page view, Visits, Bounce and Bounce rate.

Ans-  Hits-   

 It’s a count of number of times a file (images, CSS, Java Scripts etc.) is requested by a user agent from the server where these files are stored. A HIT is different from a VISIT. A webpage can have number of resources (file, image, CSS, Scripts) and a Hit is number of times a resource is downloaded whereas a visit is when a user visits a page. Hence for one visit there are generally more hits based on the number of resources a page has and for this reason, hits are not considered a good indication of website traffic. In Search Engine Language – Hits are nothing but number of search results for a specific query.

Page View

A count every time a page is viewed by a user. One user can have number of page views on a website, therefore unique page views are tracked to count number of visitors a website receives in a given period of time.

Visit

A visit or session is series of page views/request by a uniquely identified user in single log on

 Bounce Rate

 

Number of visitors who leave your website quickly (right from the entry/landing page) without browsing it further indicating the quality of the landing page. Formula to calculate Bounce rate is = total number of visits viewing one page divided by total entries to page. Bounce rate is an important metrics/stat that is tracked to improve the website traffic number and engagement stats. This Infographic on Kissmetrics explains how it’s calculated, what different industry averages are and what factors affect a websites’ bounce rate.

Keywords. 

Your web analytics tool can tell you which keywords tend to generate the most search engine traffic to your site. Keeping track of these keywords can help you develop web advertisements and optimize your site to receive more traffic from search engines.