Average time on site
Average time on site
The ‘Average time on site’ metric show the the amount of time that passed between hits for a given dimension item. This metric is helpful when you want to see average time spent for specific dimension items. You can also trend this metric over time to see how overall time spent changes. This metric displays in HH:MM:SS format.
This metric is related to the Time spent per visit dimension.
How this metric is calculated
For a given dimension item, take the timestamp of each hit where that dimension item exists. Compare it with the timestamp of the next hit in the visit. If the hit doesn’t have a subsequent hit, do not include it in this metric. Out of all the time spent for the dimension item, divide them all by the number of “sequences” for that dimension item. A “sequence” is where a dimension item is the same for one or more consecutive hits. This resulting number is the metric displayed in reports.
For example, consider the following visit:
|
Timestamp |
Page |
|
12:03:00 |
Home page |
|
12:04:20 |
Product page A |
|
12:05:30 |
Product page A |
|
12:07:00 |
Product page B |
|
12:07:40 |
Product page A |
|
12:08:10 |
Checkout |
|
12:10:00 |
Purchase |
|
12:25:00 |
Home page |
|
12:25:40 |
Product page A |
If you want average time on site for the dimension item Product page A, first take the amount of time lapsed between hits for that dimension:
- 12:04:20 - 12:05:30 - 1 minute 10 seconds
- 12:05:30 - 12:07:00 - 1 minute 30 seconds
- 12:07:40 - 12:08:10 - 30 seconds
- 12:25:40 - ? - Not included
The total amount of time spent for Product page A is 00:03:10. There were two sequences in this visit; the first sequence for the two consecutive values, and the second prior to checkout. The last hit of the visit is not a sequence, since there is no end timestamp.
The average time on site for Product page A is 00:01:35.
Bounces
The ‘Bounces’ metric shows the number of visits that contained exactly one hit. You can use this metric to understand the ratio of bounce to non-bounce traffic you get, to see the top entry pages that cause visitors to bounce, or to see how the total number of bounces trend over time.
How this metric is calculated
If a visit consists of exactly one hit, the hit is considered a bounce.
Real-time report
Real-Time answers the following questions: What is trending on my site, and why? It allows you as a marketer to quickly respond to and actively manage the performance of your marketing content and campaigns. The real-time data reported is less than two minutes latent and auto-updates on a minute-by-minute basis.
Supported real-time metrics and dimensions
Lists metrics and dimensions supported by Real-Time reports. Classifications are also supported, if you have defined them.
Supported Metrics
- Revenue
- Orders
- Units
- Carts
- Cart Views
- Checkouts
- Cart Additions
- Cart Removals
- Instances
Supported Dimensions
- Page
- Search Keyword
- Search Engine
- Referring Domain
- Geosegmentation Country
- Geosegmentation Region
- Geosegmentation City
- Geosegmentation U.S. DMA
- Product
- Server
- Site Section
- Tracking Code
- Custom Link
- File Download
- Exit Link
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