AKTU SOCIAL MEDIA AND WEB ANALYTICS NOTES

Average time on site The ‘Average time on site’ metric show the the amount of time that passed between hits for a given dimension item. This metric is helpful when you want to see average time spent for specific dimension items. You can also trend this metric over time to see how overall time spent changes. This metric displays in HH:MM:SS format. This metric is related to the Time spent per visit dimension. How this metric is calculated For a given dimension item, take the timestamp of each hit where that dimension item exists. Compare it with the timestamp of the next hit in the visit. If the hit doesn’t have a subsequent hit, do not include it in this metric. Out of all the time spent for the dimension item, divide them all by the number of “sequences” for that dimension item. A “sequence” is where a dimension item is the same for one or more consecutive hits. This resulting number is the metric displayed in reports. For example, consider the following visit: ...

 Q- Explain the common metrics terms like Hits, Page view, Visits, Bounce and Bounce rate. Ans-   Hits-       It’s a count of number of times a file (images, CSS, Java Scripts etc.) is requested by a user agent from the server where these files are stored. A HIT is different from a VISIT. A webpage can have number of resources (file, image, CSS, Scripts) and a Hit is number of times a resource is downloaded whereas a visit is when a user visits a page. Hence for one visit there are generally more hits based on the number of resources a page has and for this reason, hits are not considered a good indication of website traffic. In Search Engine Language – Hits are nothing but number of search results for a specific query. Page View A count every time a page is viewed by a user. One user can have number of page views on a website, therefore unique page views are tracked to count number of visitors a website receives in a given period of time...